Sign on bookshop during the Hay Festival
With book festival (literary festival) season in full swing it might be a good time to talk about the benefits of having a slot as a speaker at one of those festivals. It’s a great opportunity to publicise your book, especially if it’s been released in the past 12 months. You get to talk about your book, answer questions about it and make it sound as interesting and readable as humanly possible. You might want to read a little extract from it, making sure you stop at a bit of a cliff hanger point so that people who haven’t read it yet will want to know what happens next.
If you’re writing fiction you can talk about the characters, what they might be up to next (if you’re doing a series) and maybe even get some inspiration from audience questions for further books. You could talk about the setting and what inspired you to write the book in the first place.
If you’re writing non-fiction you could talk about the research you have done that hasn’t made it into the book or how you came to certain conclusions. You could find out from your audience whether there is interest in more about this topic.
All in all it’s a great way to inform readers and potential readers about your work, what you’re up to next and to whet their appetite for your current and also your next book.
East Midland Reflections (Photo credit: Gerry Balding)
The East Midlands Book Award (EMBA) is accepting nominations from local, national and international publishers of East Midlands Writers (this covers Nottinghamshire, Derbyshire, Leicestershire, Lincolnshire, Northamptonshire and Rutland). The writer needs to have lived in the East Midlands during the period of publication.
The categories are Fiction, Creative Non-Fiction and Poetry and the work can be aimed at children and young people. There is a panel of judges who will put together a short list which is then promoted through book shops, libraries and reading groups.
To find out more about this award, such as who the judges are, its history as well as previous short listed books and winners, please follow the link: http://writingeastmidlands.co.uk/awards/
To go straight to the section on rules and how to enter follow this link: http://writingeastmidlands.co.uk/awards/emba_rules/
- Enter your book for awards (1001bookmarketingideas.wordpress.com)
Have you ever thought about increasing your visibility by entering literary contests? There are many contests writers can enter into in all kinds of different fields with very different reaches and audiences. Some contest are regional, others national or international. There are contests for short stories, poetry, fiction, non-fiction and pretty much any genre within those categories. Just do a Google search for what’s available and you will be quite amazed.
Being nominated or short listed for any award is a big deal and you can use that information in your PR and marketing activities. If you win the prize then even better. More publicity, and depending on the award, some of that will be even done for you. You might walk away with a book deal, a worth while promotion or a cash prize, or whatever the winner gets for that particular award. Book stores are more likely to carry your book if it has won an award and you will find your book generally a bit easier to sell.
I’m not saying it’ll solve all your problems and your book will fly off the shelves, but it will definitely do better than if you hadn’t bothered. And it’s exciting, of course. And who doesn’t want a bit of excitement in their life. 😉 So go on, what have you got to lose?