We have already talked about the advantages of having a Facebook Page, but it’s only really going to be a good tool for you if you have a good number of Likes or Fans, so that all the wonderful things you post on there actually reach a sizeable audience. You’ve already invited all of your friends and relatives (always a good start), you’ve sent emails, you’ve added a button on your website, but you’re still only in the double digits. You’d love to have a few hundred fans or even a few thousand. How to go about it?
One really good way is to do a little competition. Offer a free giveaway (one of your books for instance) to one lucky fan (or a few if you feel generous) once you reach a certain number of Likes. Ask people to share amongst their friends and to encourage them to like your page. People love to win things and are happy to do small things to help them win, such as posting something on Facebook.
Some pages use timed competitions such as “if we reach 250 many Likes by 1st April we will give away …”. Definitely an incentive for people to take action.
One author page I’m following has a really neat system where she does a small give away for every 100 Likes she reaches, and a big one for 500 and 1000. She asks for donations from fellow authors for the big ones, and she’s had some really lovely parcels to offer in the past. If you’re interested in her page it’s https://www.facebook.com/LindyZart . You might even Like it!
What could you think of giving away in exchange for Likes?