Tag Archives: Facebook

A great source for more reviews

book reviewNow that you have created a nice home for all your reviews and testimonials on your website you want to populate it with lots of lovely reviews. A really good way to invite reviews is to engage your fans on your Facebook Page. Invite your fans to write reviews for your book(s) and post them right there for everyone to see or they can send them to you in a private message of course. Let people know up front that you will transfer the reviews to the Review page on your website so that people can ask for anonymity if they wish (which you will of course grant them). You could entice them with a give away such as:

  • a short story you’ve written
  • the first chapter of your yet unpublished book
  • a free eBook
  • or ???

Depending on your generosity you can either give a freebie per review you receive or raffle off one or two items amongst the reviewers who replied within a certain time frame. All up to you.

But you can be sure that people will take you up on your offer either way and you will be able to populate your review page nicely.

And now I’m curious: What could you give away in return for reviews?

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Filed under Reviews

Create an effective email signature

youve got mailYou are most likely sending out several emails a day to all sorts of people. Do they all know you are an author and have a book to sell? They might be interested!

You never know who is interested in what before you find out by accident. You can increase the chance of people finding out you’ve written a book if you let everyone know whom you email . And the simplest, least intrusive way is to add a little something to your email signature. You know the thing at the bottom that lets people know who you are, where you work, some other details etc. It’s a great little marketing tool.

These email signatures are not only for company execs to show off their titles and important positions, you can use them, too. Pretty much every email program lets you set up a signature these days so make use of that feature. Here’s mine as an example:

————————————————————————————

Isi Dixon
Tel: 07732 915456

Author of Get Twice As Much Done In Half The Time – 10 Productivity Strategies for Your Office
Available on my website (with a special bonus edition of Printable Forms, Templates & Worksheets)

————————————————————————————

It goes out on every email I send, whether it’s private or business and adds a little calling card to my correspondence.

You can add all sorts of links to your signature: your website, your facebook page, your twitter account, your blog and so on. Whatever you want to share, however you want to get and stay in touch with people. It could even have a little sign-up link to your monthly newsletter. You decide.

Oh and if you use Outlook you can use different signatures for different email accounts. This lets you tailor your signature to your audience.

As always I’m interested in your feedback. How do you use your signature?

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1:0 in the fight between Page vs Profile

Facebook-Like-ButtonIf you’re an author (or a small independent publisher) it is a good idea, no, it is a great idea to start with Social Media. Facebook is a very good place to begin. Many new authors simply start talking about their book on their personal profile, and never venture into a Like Page or Fan Page. This is a mistake. As soon as you have something to offer to the public, it is a very good a idea to create a Like Page – the same kind of page that businesses use to promote their products. The reason for this are manifold. Here are just a few of them:

You are now promoting yourself as an author, no longer simply creating “friendships” on Facebook. If people want to connect with you they have to wait for you to accept their friend request if you have a personal profile. On a Page they simply hit Like and are immediately connected.

Many people don’t feel comfortable making “friends” with a public figure or company for reasons of data protection, etc. Just because someone likes your page, does not mean you have access to their data. They can stay more anonymous. People mostly want to share their data with their real friends.

You get access to all sorts of interesting data with Insights. These are displayed right at the top of your page in the admin panel. This can be data how many people your posts reached during the past week or how many new followers you’ve had. And every post is tagged with how many people saw it, not just how many likes it has.

You can schedule your posts and you can assign different admin roles without giving people access to your personal password.

There are many more reasons, but these are the most important.

So if you’re still using your personal profile to market yourself, make the switch to a Page asap, and invite all of your Friends to Like your new page. Keep it current with interesting posts, and engage with your readership and watch your audience blossom.

If you have any additional comments why a Page is a good idea, please comment. Should you disagree I’m also interested in your comments, of course.

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Filed under Social Media