Tag Archives: book signing

Why you should market your book

Marketing MixI realise that this should have probably been the first post on this blog, but there’s always the old adage – “Better late than never”.

Some people simply don’t like the idea of marketing or even worse sales, it smacks of greasy haired used car salesmen trying to talk you into buying something you don’t need and don’t even want and paying too much for it in the process.

Marketing, done right, however, is the best way to let people know your book exists, and if they want to buy it, they can. Of course you want to talk it up and make it look pretty and desirable, but we do that to ourselves as well when we go for a job interview or on a first date, so why not do it for your book as well. Yes, we might as well face it, books do get judged by their covers, even if we’re told from a young age not to do it.

An attractive cover, a great blurb on the back, some super reviews and the right outlets and channels to sell your book will all help to give your book a great start towards being bought by readers. All this is part of marketing, as is talking about your book on Social Media, going for awards and doing book readings and signings. You’re letting people know who you are, that you’ve written a book and that it’s there to be bought and enjoyed.

If you’re lucky enough to be taken on by a large publisher they will do a lot of the work for you, but it is still up to you, the author to do some marketing yourself. It’s simply part of the job description. At a minimum have a Twitter account and a Facebook page  and talk about your book, connect with other authors and create a community.

Over to you: what’s your opinion on the subject?

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

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Find an (almost) captive audience

readingWherever you live there will be a place where locals congregate. Quite often these places are coffee shops, tea rooms, a busy library or bookshop or similar. Why don’t you talk to the owner and find out if you can arrange a book reading there? You could spend one morning reading for 10 or 15 minutes at the top of every hour for instance, to catch different crowds. Read an interesting section of your book and finish at a cliff hanger. Make sure you have some of your books to sell, because you never know. People might want to know what happens next and buy your book. With you being right there they can also have it signed, an added bonus for any book lover.

I’m not suggesting to book anywhere where people have to go especially to see you, unless you are already a well known author and your name acts as a magnet on its own. (But then you’re probably not reading this.) For a new author this can be very disheartening, because people only tend to go out of their way for authors they have heard about. But if people are already at the venue anyway, to have a drink, shop or check out a book, they might want to find out more and stop and listen for a while – almost a captive audience. 😉

Where could you see yourself doing a book reading?

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