Tag Archives: Author

Goodreads is good for authors

GoodreadsGoodreads is a great place for readers to share information about books they’ve read, they’re reading and they’d like to read. Everyone can post reviews, share interests and follow other people such as friends or people with similar reading interests. But Goodreads is also a great place for you as an author to market your book. You can create an author page for starters and promote all your books to the millions of members.

Here are some of  the things you can do as an author (info taken from the Goodreads website):

  • Add a picture and bio.
  • Share your list of favorite books and recent reads with your fans!
  • Write a blog and generate a band of followers.
  • Publicize upcoming events, such as book signings and speaking engagements.
  • Share book excerpts and other writing.
  • Write a quiz about your book or a related topic.
  • Post videos.
  • Add the Goodreads Author widget to to your personal website or blog to show off reviews of your books.

You can also promote your books by:

  • Sign up to advertise your book to up to the Goodreads Community—15,000,000 readers!
  • List a book giveaway to generate pre-launch buzz.
  • Lead a Q&A discussion group for readers.
  • Participate in discussions on your profile, in groups and in the discussion forums for your books.

As you can see Goodreads can do great things for your book marketing and most of it is free (even better!). I would definitely recommend it. Unfortunately I don’t get any royalties from recommending Goodreads which means I recommend it because I really believe it’s good. And I don’t seem to be the only one – see links below. 🙂

What do you think? Have you had any experience (good or bad) with Goodreads?

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Filed under Goodreads

1:0 in the fight between Page vs Profile

Facebook-Like-ButtonIf you’re an author (or a small independent publisher) it is a good idea, no, it is a great idea to start with Social Media. Facebook is a very good place to begin. Many new authors simply start talking about their book on their personal profile, and never venture into a Like Page or Fan Page. This is a mistake. As soon as you have something to offer to the public, it is a very good a idea to create a Like Page – the same kind of page that businesses use to promote their products. The reason for this are manifold. Here are just a few of them:

You are now promoting yourself as an author, no longer simply creating “friendships” on Facebook. If people want to connect with you they have to wait for you to accept their friend request if you have a personal profile. On a Page they simply hit Like and are immediately connected.

Many people don’t feel comfortable making “friends” with a public figure or company for reasons of data protection, etc. Just because someone likes your page, does not mean you have access to their data. They can stay more anonymous. People mostly want to share their data with their real friends.

You get access to all sorts of interesting data with Insights. These are displayed right at the top of your page in the admin panel. This can be data how many people your posts reached during the past week or how many new followers you’ve had. And every post is tagged with how many people saw it, not just how many likes it has.

You can schedule your posts and you can assign different admin roles without giving people access to your personal password.

There are many more reasons, but these are the most important.

So if you’re still using your personal profile to market yourself, make the switch to a Page asap, and invite all of your Friends to Like your new page. Keep it current with interesting posts, and engage with your readership and watch your audience blossom.

If you have any additional comments why a Page is a good idea, please comment. Should you disagree I’m also interested in your comments, of course.

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Filed under Social Media