With book festival (literary festival) season in full swing it might be a good time to talk about the benefits of having a slot as a speaker at one of those festivals. It’s a great opportunity to publicise your book, especially if it’s been released in the past 12 months. You get to talk about your book, answer questions about it and make it sound as interesting and readable as humanly possible. You might want to read a little extract from it, making sure you stop at a bit of a cliff hanger point so that people who haven’t read it yet will want to know what happens next.
If you’re writing fiction you can talk about the characters, what they might be up to next (if you’re doing a series) and maybe even get some inspiration from audience questions for further books. You could talk about the setting and what inspired you to write the book in the first place.
If you’re writing non-fiction you could talk about the research you have done that hasn’t made it into the book or how you came to certain conclusions. You could find out from your audience whether there is interest in more about this topic.
All in all it’s a great way to inform readers and potential readers about your work, what you’re up to next and to whet their appetite for your current and also your next book.