Category Archives: Marketing

Good research sells books


Image courtesy of rajcreationzs /

Almost every author I have spoken to talks about research. It’s one of those topics that simply goes with writing a book. But authors do varying amounts of it. Some writers research barely enough to put together a book whereas others could almost write another book or two with the material they’ve had to omit from their intended book because of very extensive research. Of course, if you do research you will want to credit it in your acknowledgements page and that’s where the reader (as well as the publisher) will find out how much research has been done on a book.

Books that are well researched will generally sell better than books that are simply based on the author’s own experience and imagination. In fiction, the settings will seem more realistic, the characters better fleshed out and the facts more believable. In non-fiction, the presented facts will be more believable and authentic if you can back them up with solid research.

How much research do you need? That very much depends on your book. But don’t worry about having done “too much research”. There’s no such thing. Because whatever is left over and you can’t use for your actual book, you can use it for all your marketing activities. Here are some ideas where you can show off all your additional knowledge and up your marketing game:

  • blog posts
  • articles
  • interviews
  • book readings
  • speaking engagements and talks
  • your website (create an additional resources section)
  • “did you know” posts and Facebook and other social media
  • and if that’s not enough you can always write another book 😉

I am sure you can think of even more ways to show off that you’re an expert on your subject which makes your book even more desirable. Please share in a comment.




Filed under Marketing

Plan your marketing

checklistAs an author you might not want to spend the majority of your time on marketing. And you don’t have to. All you need to do is to get a bit of organisation into your marketing and make a plan. Let’s say you decide to spend one day per week on marketing. The rest of the week you want to do what interests you most – write. Fair enough.

There are a couple of ways you can go about this, you can either set aside one specific day as “Marketing Day”, every Friday for instance, or you divide your day up and spread it over several days, for example 2 hours each Monday to Thursday.

You can get a lot done in 8 hours (=1 working day). You can write a bunch of blog posts that you schedule to go out over the next week, the same with updates on your Facebook page and Twitter. You could work on your PR or research some awards you’d like to enter. Have a plan beforehand what you’re going to do in your marketing time so you don’t waste half an hour pondering what to do. You could create monthly marketing plans, setting out in advance what you’ll spend your valuable marketing time on.

One thing to note regarding social media: If you go for the 1 whole day approach make sure you pop on your social media sites a few minutes each day to reply to comments, re-tweet and share up-to-date content to keep things current. Set yourself a timer if necessary to keep yourself on track.

If you concentrate your marketing activities in this way you will be more focused since you know that you only have a certain amount of time available and you won’t want to waste time surfing or browsing. You’ll get more done in less time.

Have you got any organisational tips regarding marketing? Or are you already organising your marketing activities and have some experience to share? Please comment. 🙂

Image courtesy of Stuart Miles /


Filed under Marketing

Why you should market your book

Marketing MixI realise that this should have probably been the first post on this blog, but there’s always the old adage – “Better late than never”.

Some people simply don’t like the idea of marketing or even worse sales, it smacks of greasy haired used car salesmen trying to talk you into buying something you don’t need and don’t even want and paying too much for it in the process.

Marketing, done right, however, is the best way to let people know your book exists, and if they want to buy it, they can. Of course you want to talk it up and make it look pretty and desirable, but we do that to ourselves as well when we go for a job interview or on a first date, so why not do it for your book as well. Yes, we might as well face it, books do get judged by their covers, even if we’re told from a young age not to do it.

An attractive cover, a great blurb on the back, some super reviews and the right outlets and channels to sell your book will all help to give your book a great start towards being bought by readers. All this is part of marketing, as is talking about your book on Social Media, going for awards and doing book readings and signings. You’re letting people know who you are, that you’ve written a book and that it’s there to be bought and enjoyed.

If you’re lucky enough to be taken on by a large publisher they will do a lot of the work for you, but it is still up to you, the author to do some marketing yourself. It’s simply part of the job description. At a minimum have a Twitter account and a Facebook page  and talk about your book, connect with other authors and create a community.

Over to you: what’s your opinion on the subject?

Image courtesy of Stuart Miles /


Filed under Marketing