You never know who is interested in what before you find out by accident. You can increase the chance of people finding out you’ve written a book if you let everyone know whom you email . And the simplest, least intrusive way is to add a little something to your email signature. You know the thing at the bottom that lets people know who you are, where you work, some other details etc. It’s a great little marketing tool.
These email signatures are not only for company execs to show off their titles and important positions, you can use them, too. Pretty much every email program lets you set up a signature these days so make use of that feature. Here’s mine as an example:
Tel: 07732 915456
Author of Get Twice As Much Done In Half The Time – 10 Productivity Strategies for Your Office
Available on my website (with a special bonus edition of Printable Forms, Templates & Worksheets)
It goes out on every email I send, whether it’s private or business and adds a little calling card to my correspondence.
You can add all sorts of links to your signature: your website, your facebook page, your twitter account, your blog and so on. Whatever you want to share, however you want to get and stay in touch with people. It could even have a little sign-up link to your monthly newsletter. You decide.
Oh and if you use Outlook you can use different signatures for different email accounts. This lets you tailor your signature to your audience.
As always I’m interested in your feedback. How do you use your signature?