Good research sells books


Image courtesy of rajcreationzs /

Almost every author I have spoken to talks about research. It’s one of those topics that simply goes with writing a book. But authors do varying amounts of it. Some writers research barely enough to put together a book whereas others could almost write another book or two with the material they’ve had to omit from their intended book because of very extensive research. Of course, if you do research you will want to credit it in your acknowledgements page and that’s where the reader (as well as the publisher) will find out how much research has been done on a book.

Books that are well researched will generally sell better than books that are simply based on the author’s own experience and imagination. In fiction, the settings will seem more realistic, the characters better fleshed out and the facts more believable. In non-fiction, the presented facts will be more believable and authentic if you can back them up with solid research.

How much research do you need? That very much depends on your book. But don’t worry about having done “too much research”. There’s no such thing. Because whatever is left over and you can’t use for your actual book, you can use it for all your marketing activities. Here are some ideas where you can show off all your additional knowledge and up your marketing game:

  • blog posts
  • articles
  • interviews
  • book readings
  • speaking engagements and talks
  • your website (create an additional resources section)
  • “did you know” posts and Facebook and other social media
  • and if that’s not enough you can always write another book πŸ˜‰

I am sure you can think of even more ways to show off that you’re an expert on your subject which makes your book even more desirable. Please share in a comment.



Filed under Marketing

6 responses to “Good research sells books

  1. In my field, some people even acknowledge retreats or quests they’ve gone on and who ran them as places where they gained a lot of information!
    I almost always look at acknowledgement pages ~ it gives me places to go next πŸ™‚

  2. I don’t even want to know how many hours I spent researching for my HFR. I probably couldn’t even figure it by hours, but by days or even weeks. My note files are about as long as the manuscript in word count. lol. Thanks for the great information!

  3. Great ideas with what to do with the research and in my case, particularly the “did you know” – thanks!!

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