Book Marketing Myths busted: The publisher will do all the marketing

Myth bustedMany authors are seeking to get published so that the publisher can do all the hard work for them. Well, fact is, the publisher will do some marketing for you, probably send out a press release or two about your book being published and some other initial marketing activities. But if you really want your book to take off, it is your job as an author to do your own marketing.

You want to use all the tools available which in this day and age is a lot of digital marketing, such as establishing a high profile on social media, keeping a blog and sending out email newsletters as a minimum. You don’t need to be an expert on marketing to do all that, just start with one medium, get some momentum going and grow your audience.

Or you could hire a marketing specialist (like myself) to do the work for you, letting you get on with your writing.

In future posts we will look at more book marketing myths and bust them one at a time.




Filed under Book Marketing Myths

7 responses to “Book Marketing Myths busted: The publisher will do all the marketing

  1. Isi,
    It really is a matter of knowing and understanding that each of us has to be willing to advocate and sell ourselves and not rely on others to believe in us more than we believe in ourselves, although that may be the jumping off point we need. We can be the best singer, most eloquent writer, have innovated and ground-breaking insights, but we have to be willing to risk putting ourselves and those most intimate reflections of who we are out there using our own voice.

    It’s a safe and secure position to rely on someone else to promote us, but no one has as much invested in us as we do ourselves and unless we’re willing to put as much or more time and energy into promoting ourselves as we want/expect another to, it won’t go very far. Especially if we keep ourselve disengaged and isolated from the community we are part of and the audience we want to reach.

    This is a lesson I’m just now realizing in my own life.


    • Very much agree with you, Kina. Some writers are, however, really worried about marketing or don’t know where to start. I see it as my calling to help them on their way and to get their wonderful creations in front of an audience. 🙂

      • Isi,
        That makes perfect sense. For transparency’s sake, my comment and response to you was my own little personal pep talk. I have avoided believing there is a book in me because I’ve been afraid of “the perfect” (or not being so) and completely overwhelmed at the thought of trying to reach out and sell myself to others. I never did well at fundraising sales in school for those same reasons. Stretching out of our comfort zone is . . . well, uncomfortable.


  2. esellek

    Sometimes doing things yourself is better, at least you know it is being done 🙂

    • Definitely agree with you. If a writer gets to a point, however, where they are overwhelmed by it all, then I can step in and take over some of that excess burden in the form of marketing support. 🙂

  3. Thanks I understand what you are saying and growing your audience is so important. then you have fans and advocates. Thanks for sharing

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