Plan your marketing

checklistAs an author you might not want to spend the majority of your time on marketing. And you don’t have to. All you need to do is to get a bit of organisation into your marketing and make a plan. Let’s say you decide to spend one day per week on marketing. The rest of the week you want to do what interests you most – write. Fair enough.

There are a couple of ways you can go about this, you can either set aside one specific day as “Marketing Day”, every Friday for instance, or you divide your day up and spread it over several days, for example 2 hours each Monday to Thursday.

You can get a lot done in 8 hours (=1 working day). You can write a bunch of blog posts that you schedule to go out over the next week, the same with updates on your Facebook page and Twitter. You could work on your PR or research some awards you’d like to enter. Have a plan beforehand what you’re going to do in your marketing time so you don’t waste half an hour pondering what to do. You could create monthly marketing plans, setting out in advance what you’ll spend your valuable marketing time on.

One thing to note regarding social media: If you go for the 1 whole day approach make sure you pop on your social media sites a few minutes each day to reply to comments, re-tweet and share up-to-date content to keep things current. Set yourself a timer if necessary to keep yourself on track.

If you concentrate your marketing activities in this way you will be more focused since you know that you only have a certain amount of time available and you won’t want to waste time surfing or browsing. You’ll get more done in less time.

Have you got any organisational tips regarding marketing? Or are you already organising your marketing activities and have some experience to share? Please comment. 🙂

Image courtesy of Stuart Miles /


Filed under Marketing

4 responses to “Plan your marketing

  1. I am in total agreement with you in terms of working to a monthly plan of marketing. That is the only way to get tangible results. Time-bound interactions on social media is certainly an effective way to work. Thank you, Isi, for some pertinent advice.

  2. Great tips! It’s a good idea to have a plan beforehand. It can be very easy to spend too much time on social media and neglect other aspects of your marketing as well as your business. I know when I have a plan, I definitely get more done and don’t get distracted.

    • That’s exactly how it works, Jocelyn. Social media is great but unfortunately also a great tool for procrastination. But having a plan definitely helps. Well, sticking to it does, too. 😉

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