Create an effective email signature

youve got mailYou are most likely sending out several emails a day to all sorts of people. Do they all know you are an author and have a book to sell? They might be interested!

You never know who is interested in what before you find out by accident. You can increase the chance of people finding out you’ve written a book if you let everyone know whom you email . And the simplest, least intrusive way is to add a little something to your email signature. You know the thing at the bottom that lets people know who you are, where you work, some other details etc. It’s a great little marketing tool.

These email signatures are not only for company execs to show off their titles and important positions, you can use them, too. Pretty much every email program lets you set up a signature these days so make use of that feature. Here’s mine as an example:

————————————————————————————

Isi Dixon
Tel: 07732 915456

Author of Get Twice As Much Done In Half The Time ā€“ 10 Productivity Strategies for Your Office
Available on my website (with a special bonus edition of Printable Forms, Templates & Worksheets)

————————————————————————————

It goes out on every email I send, whether it’s private or business and adds a little calling card to my correspondence.

You can add all sorts of links to your signature: your website, your facebook page, your twitter account, your blog and so on. Whatever you want to share, however you want to get and stay in touch with people. It could even have a little sign-up link to your monthly newsletter. You decide.

Oh and if you use Outlook you can use different signatures for different email accounts. This lets you tailor your signature to your audience.

As always I’m interested in your feedback. How do you use your signature?

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14 Comments

Filed under Email

14 responses to “Create an effective email signature

  1. My signature is pretty long:

    Multi-Creative Heathen Witch and Sassy Girl helping open and creative women unlock their passions, so they can live a life of purpose of their terms.

    Address: Phone: (+47) xxx xx xxx
    Solvang www: (URL)
    7288 Soknedal Blogs: (URL) and (URL)
    NORWAY Email: linda(at)heksebua.com

    Shedule a meeting: (URL)

    Org. nr: NO xxx xxx xxx

    • Great signature! You’ve got your website and blog on there which is good, but you can still add FB page for instance. People do like to connect.

  2. I have written a book, but it’s not yet published. When it’s available to sell, I will be using this advice. In the meantime, I think a signature pointing to my blog is a good idea, but I worry about compatibility between email servers.

  3. This is a great tip, will definitely try it for my book. you can check it out here:
    http://www.amazon.com/In-Words-Coco-ebook/dp/B00BZE7RSS

  4. Hi Isi!

    Great post & great idea to add a sign-up link to my newsletter. I already use a signature but I never thought about putting my newsletter link in there. I will promptly add it. šŸ™‚

    Thanks for the suggestion! Nice to meet you via UBC.

    Cheers!

  5. Pingback: Reasons to not use graphical email signatures - Hotpink Websites

  6. Doing customs HTML signatures is interesting, however you can achieve the same results with many free services available online like http://www.brandmymail.com and many others.
    These services already provides pre-configured signatures that makes our life easier šŸ™‚

  7. I use my signature to share favorite quotes from recent reads. When I’m on my game, I change the quote weekly to keep things interesting. Wonderful ideas for developing my email “calling card”–I look forward to implementing. I’m so glad I found your blog.

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