Now that I have come to the end of the Ultimate Blog Challenge I must say, what a great way to boost my blog and get me writing. I actually started this blog on the first day of the challenge and thought it would be an excellent way to quickly populate this blog with some good content. The challenge is to write 30 blog posts in 30 days and with this very post that you are reading now I have completed the challenge. And just in time, too. 🙂
I can honestly recommend to you to join one of these challenges to get your blog going and keep it going, maybe give it a new lease of life. So after 30 days, what has the challenge done for me (and what could it do for you)
- got me back into the habit of writing
- filled my blog with 30 quality posts (since the title of my blog is 1001 book marketing ideas, it’s at least a good start)
- got to virtually meet some fabulous fellow bloggers
- received some great advice on other people’s blogs (part of the challenge is to visit other blogs and comment)
- got me to think about how to structure the posts into themes
And with that I promise to continue to provide good quality book marketing ideas as the title of the blog says. There probably won’t be another 30 in the next 30 days, but I’ll keep going strongly.
And finally how can you find out about blog challenges? You can go to the link of the Ultimate Blog Challenge and check when their next one is for starters. If that’s not soon enough for you, simply do a search on “blog challenge” and I’m sure there’s one starting pretty much every month somewhere. Good luck and let me know how you’re getting on! 🙂
As I trawled the internet for yet more book marketing information, I came across a YouTube video that I would like to share with you today. It’s by the lovely Stephanie Newell, author of The Buzz. It shows a very easy way to increase traffic coming to your website and raise your profile as an author. Why don’t you click and have a look?
English: The three biggest web search engines (Photo credit: Wikipedia)
If you have a website you have probably come across the term SEO (or Search Engine Optimisation). You will also have come across businesses who are set up solely to improve your SEO (and costing a fair bundle in the process). Especially at the beginning not everyone has that kind of money but you still want your website to be easily found by Google, Bing and their contemporaries. Don’t worry, this will not be highly technical at all, just some simple tips that you can easily implement.
Search engines keep changing, so what was all the rage 5 or 10 years ago and kept you ranking high might not work anymore, so make sure your website is always up to date regading SEO.
At the moment these are some things you need to keep an eye on:
These are links from other websites to yours. They have to be relevant and good quality, meaning that you can’t simply swap links with anyone. If you’re a romance writer, and your link appears on websites about car tyres or washing powder it will not count. Links on book reviewer’s blogs and other authors, however, will be good for you.
Keywords are words and phrases that people type into the search engine when they look for something. Now once upon a time, the more you plastered your content full of those keywords, the better. Not any more. You need to have your keywords in the headings (make sure they’re also formatted as headings) and a few times throughout the content. Ideally, the main keyword you want to be found for is also appearing in the page description that appears at the top of the tab (speak to your web designer if you’re not sure how to do this).
No flash video on home page
If you have a funky flash video on your homepage to introduce your website which ends in something like “click here to enter the website” you have a problem. Google and Co cannot look past that and find out what’s on your actual homepage so will not rank you very well. Rethink where to put that video if you really like it, or get rid of it altogether. You could put it on YouTube with a link to your website – and create a good quality incoming link. 😉
These are my 3 top tips for DIY – SEO. I will offer more in the future and am very happy if you want to share tips of your own in the comments below in the meantime.
English: Red Pinterest logo (Photo credit: Wikipedia)
I love Pinterest! I think it’s a beautiful medium and I simply love enjoying what other people have posted, liking, commenting and re-pinning onto my own boards. But it’s not just a fun place to hang out, it’s also a great tool for authors to connect with their readers. How, I hear you ask, since it’s all about pictures and writing is all about words? Well, if you think about it, writing is about painting pictures with words. Pictures and images often inspire us to write and why not combine the two?
Here are two ways I can see this working very well.
1. Create a board that shows what inspired you to write your book. Is it landscapes, places, foods, animals, people – wherever your inspiration came from, there must be images connected to that. Your fans will be interested and inspired at the same time.
2. Create a board with book covers of books that are in the same genre as your book. Make sure your book is prominently among them. If people find books they’ve already read and enjoyed in the same list as your book, they are likely to try out your book as well.
Make sure when you pin images you find on websites to link directly to those images on Pinterest, so you don’t breach copyrights. If you have the little PinIt add-on in your browser even better, it will make the process of only pinning images you can share on Pinterest easier and link to the correct content. When linking book covers, including your own, link to Amazon or another book seller. The book covers are meant to be marketing tools and people will be happy for you to share them.
I will post more ideas on how to use Pinterest as an author in the future, so watch this space. 🙂
- Pinterest for Writers (socialmedia4writers.com)